How many customers enter a typical retailer anonymously? Most I would presume...these are "faceless customers" and without knowing who they are how can retailers serve them best?
ADVERTISING IS RISKY - we call it "pay & pray"...you pay for it & pray customers come in. With all of the available technology out there it is time to put a face on your customer and communicate with them on a highly personalized basis.
- Step 1 - Mine your database (if you don't have a customer database it's time to step out of the dark ages and establish one (those Gieco cavemen would use one!).
- Step 2, use customer data from your database to send your customers precisely targeted marketing.
- Step 3, Measure your results & maximize your highest returning marketing efforts.
Sounds simple and it is but action is needed to take your business to the next level. Wasted time is wasted opportunity!
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