How Does My Business Keep Customers? Take a Look Inside!

dataRM is a powerful customer retention & segmentation tool designed to increase profits and decrease wasted advertising dollars. It gives you a clear picture of your best, average & "not-so-good" customers so you can focus your marketing spend on your most profitable customer segments. It can also help you keep customers with a latency module.

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The Faceless Customer

How many customers enter a typical retailer anonymously?  Most I would presume...these are "faceless customers" and without knowing who they are how can retailers serve them best?

ADVERTISING IS RISKY - we call it "pay & pray"...you pay for it & pray customers come in.   With all of the available technology out there it is time to put a face on your customer and communicate with them on a highly personalized basis.  

How? 

• Step 1 - Mine your database (if you don't have a customer database it's time to step out of the dark ages and establish one (those Gieco cavemen would use one!).  
  
• Step 2, use customer data from your database to send your customers precisely targeted marketing.  
  
• Step 3, Measure your results & maximize your highest returning marketing efforts.
  

Sounds simple and it is but action is needed to take your business to the next level.  Wasted time is wasted opportunity!

Is Traditional Advertising Dying?

We continually hear from our clients that the existing economic woes are resulting in slower sales. With gas prices being high, the housing market crashing and fears of recession looming, consumers are keeping discretionary spending to a minimum.

That begs the question - how are retailers communicating with customers today? And, with growing online & social media options becoming more popular do falling response rates among traditional advertising methods forecast a dismal future for newspapers, magazines & broadcast direct mail?

A highly targeted approach focused on specific customer segments could be the answer.

Sound off below, by responding to our survey. Looking forward to seeing the responses.