Is Traditional Advertising Dying?

We continually hear from our clients that the existing economic woes are resulting in slower sales. With gas prices being high, the housing market crashing and fears of recession looming, consumers are keeping discretionary spending to a minimum.

That begs the question - how are retailers communicating with customers today? And, with growing online & social media options becoming more popular do falling response rates among traditional advertising methods forecast a dismal future for newspapers, magazines & broadcast direct mail?

A highly targeted approach focused on specific customer segments could be the answer.

Sound off below, by responding to our survey. Looking forward to seeing the responses.