Ah...we have a new President Elect so no more political ads for a while. We should all be happy about that! Ok, let's get back to what we are actually here about - TOMA WOMA! Last week we discussed the importance of, and steps to increase, Top-of-Mind-Awareness (TOMA). Alone, it can pay off handsomely for your business.Let's talk WOMA here... to refresh you, WOMA is Word-of-Mouth-Advertising and we all know it is the holy grail of marketing. All businesses crave those customers who become avid promoters of your wares because, as you learned in Marketing 101, it is the most effective form of advertising. It is the cheapest way to advertise and results in the highest amount of sales. Who wouldn't benefit from a little WOMA love?
The real question is, as a business how do you drive WOMA and how do you measure it to know it's really working? (Technically, that's two questions, but give us some slack here). Here are a couple of simple ways to drive word of mouth business:
1. You must have great customer service! Obvious but true. Noone will ever recommend your business if you have poor customer service, regardless of how great your product is.
2. Employ methods of making your customers feel desired. Invite your best customers & their FRIENDS & FAMILY to exclusive shopping hours, or early bird sales, etc.
3. Create a "Bring-a-Friend" promotion. One of our clients recently offered a 25% discount to anyone who brought in a friend or family member. They had to join their loyalty pogram of course but what a great incentive and an perfect example of WOMA!
Those are just a few ways. Remeber to use your WOMA to drive TOMA and vice versa - if nothing else, you can add a few fun buzz words to your vocabulary!
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