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Littleton, CO, United States
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Wednesday, October 8, 2008

Loyalty Programs...The New Black?

Have you heard the latest news? There are these new things called "Rewards/Loyalty Programs" and they are all the rage. All the cool kids have them and you know you want one too. What size & color should you choose...remember, black is slimming :).

Ok, Rewards/Loyalty Programs are NOT new; however with new technology developments that allow small and large retailers to use customer purchase data effectively, perhaps we are seeing a new spin on the old programs as they evolve. Think of it as "Marketing Darwinism" (we are going to trademark that so if you say it you owe us $0.25).

So, as consumer buying patterns continue to evolve how can businesses adapt and stay relevant with their customers? Sure you can look at peaks and valley of your revenues based on seasonality, new product launches, etc., but that is old news - history as they say. By the time you act on that old news, your consumers are on to bigger and better things..think of that as "Purchase ADD" (yes, we want $0.25 for that too).


That's the "New Black"...actionable customer data that you garner through your loyalty program. Don't have a loyalty program and a way to collect customer purchase data? Call us, we have the answer.

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